Liquorice Tasked with Developing Lypsyl’s eCommerce Website

This week saw the launch of Lypsyl’s brand new eCommerce website, which we are very proud and excited to have worked on.

We were tasked by brand owners, Alliance Pharmaceuticals to create a new digital platform for Lypsyl including an easy to use an eCommerce channel, ensuring that everyone in the UK can purchase the brand.

Featuring seven unique sticks; Strawberry & Pomegranate, Coconut & Almond, Cucumber & Aloe, The Original, Mint & Fennel, SPF50 Sun Protect and Cherry & Almond, the NEW Lypsyl Collection is a brand new formulation, containing moisturising shea butter, cocoa butter and natural beeswax – Lypsyl hasn’t just had a brand makeover, but a product makeover as well to ensure that lips are nourished and moisturised at all times.

The biggest challenge for us as a team was creating incentives for shoppers to buy an impulse product online. To appeal to brand fans, and those who love to bulk buy, we have created some exciting bundles of 6 and 12, which offer discounts, as well as free delivery when spending over £5. Plus, if customers order by 2pm, their purchases will be dispatched the same day.

Lypsyl may be a familiar brand to most, but it needed more personality in an ever-crowded market. The result is a fun, yet informative collaboration, which details the products on offer clearly and makes the buying process simple and straightforward.

As well as product, the website aims to give customers the latest beauty trends with the ‘Lypsyl Beauty’ section, which includes tips, reviews and news. Check out the website and shop the products here.

If you’re looking to re-brand your business or need a beautifully designed website to support your company, please don’t hesitate to get in touch with us – contact Darren Low at darren@liquorice.marketing