One Stop Pulls Out All The Stops

Last week, Liquorice took retail convenience business, One Stop, on the road to deliver an experiential marketing strategy. As part of an integrated campaign that includes radio ads, targeted Facebook advertising, direct mail and sampling, Liquorice commissioned a unique One Stop ice cream van.

The bright green van is adorned with custom graphics that represent the retailers range of fresh foods. Travelling between a number of stores, the van has been offering free samples from One Stop’s huge range of products – including, of course, ice cream!

The ongoing campaign is a continuation of Liquorice’s marketing support of the Tesco-owned retailer.

Read more about the campaign on the Retail Times.