Ashton & Parsons ‘Shhh’ Campaign

The Task:

Ashton & Parsons have been making their traditional herbal teething remedy for 150 years using the exact same formula. Following a period of low production in 2012-2013, we started working with them again in 2013. This time Ashton & Parsons needed some strong creative to build awareness in the ever-changing parents market.

Our Solution:

Two things that are great at soothing toddlers are Ashton & Parsons and a cuddle with a soothing ‘Shhhh’. This simple insight formed the basis of our digital TV campaign.

The campaign was to appear online and on digital TV channels with media we planned and bought . TV was also to be widely supported by advertising and partnerships designed to keep the brand visible to mum and dad throughout the year.

Rob Hammond, Creative Director, explains: “Parents have always naturally soothed their babies distress with calming cuddles and a reassuring ‘Shhhh’. But when that’s not quite enough, Ashton & Parsons Infants’ Powders are a ‘Shhhh’ in a packet to provide relief from symptoms of teething. The idea is to bring those gentle soothing qualities to life with a beautifully animated ‘Shhhh’, which magically wafts throughout the ads and seamlessly becomes part of the Ashton & Parsons logo, forever associating the name with its naturally soothing qualities.”

Results and Reactions:

The campaign was well received by customers online, giving Alliance a platform with which to speak further with parents about the Ashton and Parsons product range.

 

Get in Contact

We are always keen to talk and discover if we can bring our clean thinking to your business challenges. To set up an initial conversation, please just complete the form below and we will be in touch.

Healthcare Projects