CEMEX produce an extensive range of market-leading concrete mixes, and employ 40,000 people worldwide. They have a turnover of around US $15 billion.
Our first project for CEMEX UK was to produce a brochure and social campaign for their new product, PoroFoam and we have since collaborated on a number of online and offline marketing materials for CEMEX. Working with CEMEX is extremely varied and working alongside their marketing team, who have some fantastic ideas, we’re able to bring to life their ideas.
PoroFoam Brochure & Promotional Campaign: We designed a 4-page brochure to promote the project, and a series of Twitter campaign images which added humour and intrigue to the campaign.
ReadyBrick Exhibition Stand: We created a large-format graphic for an exhibition to promote a range of coloured bricks. Using torn paper effects, we ‘revealed’ the coloured walls behind the stand to show off the 6 variations available.
Eco Asphalt Branding: We were asked to design a recognisable brand to site alongside their existing line of asphalt products which also demonstrated what the product does.
ThermoCrete Logo Development: ThermoCrete is a concrete product which protects underground cables. The logo needed to demonstrate the product benefits, whilst working alongside current products. The final logo makes use of the ‘O’ in Thermo to demonstrate heat radiating out of a cable.
Permatite Brochure Redesign: The challenge here was to take an existing brochure and give it a design refresh. The client wanted something clean and contemporary, whilst bringing something new to the brochure.
Neogem Exhibition Materials: To support the launch of the neogem range of aggregates, we designed a large exhibition stand. Visually appealing whilst also being informative, the stand perfectly complemented the new global website we designed and built.
Results and Reactions:
As a result of collaboration, the launch of PoroFoam saw a fantastically strong first year of sales, and the launch of neogem has been a great success.