Aloe Refresh Packaging

Grace Foods are leading the Aloe drink category. The Refresh packaging was developed by Liquorice to help move the Aloe brand from the traditional independent retailers into the mainstream, with a lower calorie line targeting the mass market. Rigorous consumer testing was employed during the branding process to ensure the name, claims and design all resonated with the target market, and that the finished product would gain shelf space with the retailer.