The Ark Website and Brand Development

Liquorice were engaged by suppression data specialists, the ark, to develop new branding for the company after almost 15 years with the same identity, whilst also creating a new website. The brand development was undertaken in tandem with the design of the website to help the client visualise not just how the new identity would look but how it could be developed in the digital space.

The brief was to create a more corporate feel to the website, whilst simplifying the design in order to make the ark’s three main products the focal point. Having built a strong reputation in the market with its leading suppression files, the ark also wanted to continue to be recognisable, so the brand development project had to carefully navigate from past to present.

The new website has a clean, bright design and introduces the new ark branding – with colours dedicated to each of the three main products. The homepage gives the ark the ability to easily change key messages but also ensures high visibility of the ark’s product range. Supported by content including downloadable factsheets and infographics, the site features a useful suppressions calculator that demonstrates to visitors just how much impact Re-mover and The National Deceased Register (NDR) can have on the quality of their data.

Across the website, user experience has been improved by consolidating information – resulting in a more efficient user journey and easier access to key information.

You can visit the new site at www.ark-data.co.uk