Glutafin Love Food Club
Love Food is a unique members-only club developed for those with Coeliac Disease that still love food. Produced for prescription gluten free brand Glutafin, the Love Food club was developed to attract consumers living with the disease through the offering of premium content, unique offers and competitions and free samples. The Liquorice team developed the thinking behind the club and created the Love Food brand and identity. The ‘gastro-pub’ inspired look with it’s chalkboard style provided a strong counterpoint to the regular communications style. Working with the brand team, Liquorice produced all of the content for the club including some 30+ episodes of a for web cooking show featuring Gluten Free Chef of The Year, Michael McCamley and even a special guest appearance by former BBC Food and Drink producer and owner of The Black Farmer brand, Wildred Emmanuel-Jones. Shot over 3 days in studios in Bristol, the episodes cover everything from making bread and pastry to delicious Toad in the Hole and tasty homemade burgers – all gluten free of course. A mini cookery book was made from the food in the series, all shot at the same time by top food photographer Mike Cooper.