Nettex Equine Try It Club
Nettex, manufacturers of highly effective equine care products have partnered with Liquorice to help drive brand growth. The Nettex Try It Club is a concept developed by Liquorice to help the brand attract and convert new consumers, creating market demand for the highly effective range of Nettex horse care products. The free to join members club enables trial of the Nettex range, with different products available each month to maintain interest, and drives the consumer into store to repeat purchase. Liquorice has been responsible for the club in totality, from solution development to branding, building and implementing the recruitment and contact strategy, media planning and buying and data management. The club is managed by Liquorice, using our digital team to create the online club and ecommerce platform, supported by our print & production team delivering a full fulfilment and ecommerce outsource management solution.