Rumenco Literature

Corporate literature, especially catalogues, brochures and interactive presentation tools provides a relished challenge to the design team at Liquorice. Every brochure brief allows the team to flex their design skills, creating engaging frameworks to hold the client content and help sell the products and services to new and existing consumers. With Rumenco, we have introduced an aspect change, from portrait to landscape, a much simplified and organised layout, and a focus on to the point copy and the essential information. With multiple brands and markets, and both UK and Export sales, the mobile sales team required a presentation tool that would allow them to shape their story quickly no matter the audience and the questions or opportunities that arose. The interactive presentation tool moved away from the traditional linear sales pitch, to one based on conversation. The skilled sales representative can adapt and dive deeper into product areas, or give a simple topline, depending on the audience.