Your Horse Live Advertising
Your Horse Live is the premier equestrian shopping event of the year. Featuring over 300 outlets plus live demonstrations and celebrity riders, Liquorice have worked with show promoters Bauer since 2011 to promote the show. The 2014 show allowed us to deliver an refreshed campaign, built on the brand style created for the 2012 event, but with a new twist of being very feature led, with standout advertising that had high impact in the equine press. Focussing on single minded messages from different elements of the show, we were able to hero certain features including the inclusion of British Olympian Carl Hester MBE, VIP offerings and of course shopping. The multi-channel campaign focussed on drive advanced ticket sales to what was a packed and very successful event. The Agency helped with the recruitment of one of the main sponsors of the show, introducing Liquorice client Nettex to Your Horse Live as the headline sponsor of Arena 2, with Brand ambassador Lynn Russell delivering fantastic demonstrations in the show ring.