TV Advertising Agency

TV is still a highly effective medium for growing your brand long term as well as delivering short term growth. This has been proven to be true by renowned marketing academic Mark Ritson as well as advertising effectiveness giants Binet and Field, and in reports using data from the IPA, ebiquity, Thinkbox and Gain Theory.

TV Advertising is a powerful tool, that when used well, has a high impact on brand success. And no longer is TV Advertising only for big brands with big bucks. The maturity of the SKY Adsmart advertising platform allowing us to target exactly the right consumers, at home and vast decreases in the cost of producing TV Ads means the bar to entry is so much lower.

As an example, for teething brand Ashton & Parsons, 100% of the TV Advertising was delivered to, and watched by households with babies between 4 and 6 months old in - the absolute bullseye for when teething starts, ensuring the brand was present at this time of need. So 100% of those seeing the ad could buy the product, and probably needed it too. We've done the same for many other brands, targeting the right consumer who would be interested in and could go and buy the product being featured.  With our partnership with Sky Adsmart we can use almost 2,000 different data variables to ensure you reach the right people in the right locations. So if you are a retailer serving a small local community within 1 mile of your store or stores, our advertising only goes to those households, and that doesn't matter if you have 1 or 100 stores, the rules are the same.

Clever and effective media targeting is one part of the equation, and effective creative is the other. The way we live our lives, from juggling kids, responsibilities, to multi-screening means that the rules for making TV ads has changed and the typical linear story with a pay off at the end means you may be missing out on lots of opporutnities during the commercial.

TV isn't the right answer for every brand and every brief, but it works for business to consumer and business to business brands, has a massive media multiplier effect on the effectiveness of other channels and could be what will help your brand unlock its next phase of growth.

And just in case you were in doubt, take a look at this short film by Mark Ritson on TV effectiveness.

Our approach to TV Advertising gives you a single point solution - from media planning and buying, strategy, creative development, production and analytics. With a single point of contact there's no lost in translation or escalating costs due to repetition and duplication of effort.

About Liquorice - Gloucestershire TV Advertising Agency

Liquorice has a developed and proven methodology, using experts in their field rather, than all-rounders. Our TV process flows from conceptual creatives working alongside experienced TV planners through copywriters and art directors. All work is overseen by an award-winning Creative Director, and you will work closely with an Account Manager to ensure your needs are met and that your project is delivered on time and on budget.

We’re a leading independent agency serving clients throughout the UK, and offer a full suite of services to ensure consistency and efficiency for our clients. Founded in 2009, the agency has offices in Cheltenham. Clients include One Stop Stores, Barnett Waddingham, CEMEX, Somerset County Cricket Club, Ashton & Parsons, Quod and Papa John's Pizza.

Liquorice works with ambitious clients who operate marketing budgets of between £0.5m and £10m as part of a team of non-competing partners, or as the sole agency providing support in all areas.

We are always happy to explore how we can work together to help meet your goals. Just get in touch below to explore how we can work together.