Hattie’s Best Practice for Website Design

From an early age I was creating works of art. With a little help from my twin sister, there weren’t many walls in our house that didn’t showcase a doodle or two. However, this did result in our entire collection of pens and pencils being confiscated for an entire year, but this didn’t stop my creative aspirations.

Quite a few years later, I finished my Graphic Design degree and found myself in the publishing industry designing books of all shapes and sizes. I began designing History books and then moved into Education. Later becoming the Design and Brand Manager at Nelson Thornes / Oxford University Press.

During this time, I also started designing for digital applications. Working with Apple on a large iBook project and also created some educational apps for mobile. Leaving the publishing industry behind, I went to work in a design agency as a Digital Designer for clients such as BT, CGI, and Compass Group.

Now, alongside many traditional design platforms, I work on a variety of digital projects within Liquorice, including website designs, social media visuals and digital advertising.


From many years of designing for the digital arena, I have built up a professional knowledge about User Interface Design and the importance of the User Experience.

For your product or brand to be a success, key information should be easy to digest and accessible to the rest of the world. Here are a few things that I consider important to get right on a website to achieve this:

  • Keep your website simple, clean and structured. This will make information easy to digest and to navigate.
  • Make sure interactive elements such as arrows and buttons are consistent throughout the site. This makes the user experience more efficient.
  • Colour-coding can help the user experience, for example ‘sale prices’ should always be displayed in one distinct colour.
  • Break up text with icons and imagery to make information more accessible for the user.

To learn more about our recommendations get in touch and we will be happy to help.

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