Net-Tex are manufacturers of innovative equine health products. They came to us to solve challenges with brand awareness and retail distribution.
We created the online community, the Net-Tex Try It Club. The free to join members club enables trial of the Net-Tex range, with different products available each month to maintain interest.
We built the club from start to finish: branding, building the website, implementing the recruitment and contact strategy, media planning and buying and data management.
We managed the club, using our digital team to create the online club and ecommerce platform, supported by our print & production team delivering a full fulfilment and ecommerce outsource management solution.
Results & Reactions
The campaign performed extremely well and helped achieved its objective of connecting Net-Tex with many new customers.