Net-Tex are manufacturers of innovative equine health products. They came to us for help with the launch of the Try It Club, a new concept in the equine market that allows consumers to try products from the Net-Tex range for half price – allowing them to trial Net-Tex to see just how effective the products are. The club is free and offers members benefits beyond the half price offers such as access to events, competitions with ‘money can’t buy’ prizes and more. The aim is to recruit as many consumers as possible; therefore we want to have a Welcome Pack that will detail the scheme, give the consumer all relevant info and a free gift from Net-Tex.
We created the online community, the Net-Tex Try It Club. The free to join members club enables trial of the Net-Tex range, with different products available each month to maintain interest.
We built the club from start to finish: branding, building the website, implementing the recruitment and contact strategy, media planning and buying and data management.
We managed the club, using our digital team to create the online club and ecommerce platform, supported by our print & production team delivering a full fulfilment and ecommerce outsource management solution.
Results & Reactions
The campaign performed extremely well and helped achieved its objective of connecting Net-Tex with many new customers.