Having been the Somerset County Cricket club’s digital agency partner since 2011, we were asked to re-design and re-build a bold new mobile-friendly and feature-rich website. Having originally designed and built previous versions of the site, it was decided in the summer of 2016 that the site needed a complete overhaul to improve overall user experience. The club were keen to re-engage with their supporters via a fast and user friendly online experience.
A Q&A session at the SCCC Members’ Lunch in August 2016 gave us an opportunity to work closely with some of the club’s most important stakeholders. Attendees got a chance to tell us what they wanted to see on the new site, which informed the constructions of a survey to be sent out to both the club’s members and a wider database of contacts. This allowed us to gain a quantitative view of the features and functions that the new site would need to offer.
Armed with the findings of our stakeholder research and with the client in full support of our vision for the site, we embarked on a 6-month design and build process. From the beginning, we knew that the design needed to be big and bold to really make the site stand out. With many of the club’s fans visiting the site from their mobile – it was essential that the site had the same big impact on mobile devices.
The build officially began in December, implementing the core site designs and integrating Opta data feeds – which provide the site with live stats and scores.
Results and Reactions:
The finished version of the website was presented to the members at the April Members’ Lunch – just before the first game of the season – with very positive feedback.
The website went on to win the Fan Innovation Award at the ECB’s prestigious Business of Cricket Awards for the Club’s new website, specifically the new Match Centre.
After receiving the award, Head of Marketing and Communications, Sarah Trunks said:
“The Match Centre is designed to ensure that our supporters and Members can enjoy the best possible match-day experience whether they are at the Cooper Associates County Ground, at work or at home. We have a small but extremely dedicated team who oversee the Match Centre and I am delighted that their efforts have been rewarded.”