Leading Planning Consultancy, Quod, grew rapidly in their first five years. From just 4 on day one in 2010 to a team of over 65 in 2015, filling a large London office and opening a second office in Leeds. Liquorice have partnered with Quod since launch, creating the branding and providing on-going marketing support. In build-up to Quod’s 5th anniversary, the Directors decided it was time to redesign the site to reflect both the scale of the business and its reputation for the best in branding and digital presence.
We understood that the new site needed to communicate the story of the consultancy. Website Design for Built Environment clients is an area of expertise at Liquorice, working with a number of brands, and the open relationship with Quod allowed for a collaborative approach to the new site, exploring different creative routes and pushing the industry accepted norms.
The centrepiece of the new website was the homepage which featured a unique film which creates a high impact experience to site visitors, delivering the Quod story and setting the brand apart from their competition.
The film, shot in London, Leeds and further afield, showcased some of Quod’s high-profile projects as well as footage of work and life in the city, underlining the importance of the urban infrastructure that Quod are so influential in developing.
We developed the website to allow Quod to promote its broad set of services, growing team and portfolio of projects. A newly designed staff page included short biographies, contact details and links to the full CVs of everybody that works at Quod. While the projects area allows visitors to quickly assess whether Quod are the consultancy for them, to filter projects and get quick and easy information on the type of work Quod deliver.
We also worked with Quod to develop a series of planning aids and tools, accessible through the website, that give vital data and other relevant information on topics such as CIL and the NPPF.
Results & Reaction:
The new website was an instant success driving over a thousand users to the site in the week of its launch – at the time a record for the specialist site. Quod’s website has continued to appeal to the planning sector with visits from over 2,500 users every month. The site’s flexible design has allowed it to grow in parallel with the consultancy.