This is a big week for us - and for one of our clients, too. Bath Fertility, one of the most successful fertility clinics in the UK, opened their new centre in Aztec West, Bristol on Monday - and we’ve spent the last few weeks helping them to spread the word.
The Liquorice Health Marketing Agency team have been working closely with the team at Bath Fertility to build an integrated campaign to reach the right consumers. This has included creating everything from Facebook and Instagram teaser content to an out-of-home campaign going live on bus backs and 48 sheet sites around Bristol this week. We’ve also looked at developing a suite of digital display ads, then reworking key pages on their website to ensure a seamless digital customer journey - and we’ve got a YouTube bumper going live in the next week or so, too.
All in all it’s been a great campaign to work on and we’re looking forward to helping Bath Fertility’s reputation and patient numbers go from strength-to-strength.
Natalie Emmett, Commercial Director of Bath Fertility said “Liquorice were tasked with launching our new Bristol centre. With only a short amount of time to spare they provided an integrated approach to our marketing campaign, creating emotional engagement for digital and out of home advertising. We are delighted to have worked with such a clever bunch of professionals who have patiently guided us to deliver growing awareness of our new centre.”