Liquorice becomes Associate PAGB Member

1 minute News

Liquorice becomes Associate PAGB Member. Our health marketing agency team have strengthened the agency offering for our health clients today by becoming Associate Members of the PAGB, the UK trade association that represents the manufacturers of branded over-the-counter medicines, self care medical devices and food supplements.

As an integrated marketing agency, being a PAGB member brings with it a range of benefits, all of which will help us deliver work that’s more informed and more effective.

For example, we’ll be able to help our health clients take advantage of the PAGB’s copy clearance team.

They’ll be able to give us advice and help us pre-vet our advertising, social media, marketing and website design with expedited approval from MHRA - meaning we’ll be able to ensure our work’s right first time before submission.

And, as a result, helping us get work to market faster, more efficiently and without the to-ing and fro-ing that can slow down campaigns’ development - not to mention killing their creativity by a thousand cuts. The Liquorice Health marketing team work across medical devices, THR's, food supplements, and pharmaceuticals as well as with clinics and health centres. The communications methodologies used are built on insight and a deep understanding of the patient journey. This knowledge enables the right media to be used to reach the patient. For an array of health brands this has included TV Advertising, Social Media, Door Drops, email, display advertising, sampling, outdoor and press advertising.

The team here are also looking forward to taking advantage of the PAGB’s training sessions, with recent seminars covering topics including gender stereotyping in advertising, the Medical Device Regulation and - of course - Brexit.

Combine that with the PAGB’s regular updates on the key issues affecting the health sector and health marketing and it all adds up to a big step forward in what we can offer our clients.

We’re looking forward to taking advantage of everything it can offer us - and our clients.

For more information, please contact Darren Low.


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