It’s been an eggciting week here at Liquorice – and for one of our clients, One Stop. Yesterday saw the launch of One Stop’s Easter game, Rule the Roost, and in just 24 hours we’ve seen 50,000 game plays.
Following the success of the Great Advent Giveaway, we were tasked with designing and developing a fun, Easter-themed game to drive traffic to One Stop’s website.
And so Rule the Roost was born. The game is set in a lovely Easter-style hen roost, where five chickens can be found sitting in a row of nests.
It’s up to players to guess which one is about to lay an Easter Egg, then place an Easter basket under their chosen chicken to catch the egg as it falls. Will you be clucky and Rule the Roost?
Winners receive an email with a barcode which can be used in their local store to redeem REAL Easter eggs – either a packet of Cadbury’s Mini Eggs or a Medium Smarties Easter Egg. There’s even an iPad up for grabs.
It’s been a great campaign to work on, and we’re already seeing a 400% increase in website page views.
You can check out the game here.