So, this is Christmas. And what have we done? Well, for starters, our Retail Marketing Agency team have created our yuletastic Great Advent Giveaway online game for One Stop, launching today at onestop.co.uk/advent and running every day until Christmas Day.
The game gives customers three chances to open that day’s advent calendar door and see if they’ve won one of over 1,000 prizes. And with different Big Prizes to be won every day (including a signed England cricket bat, chocolate hampers and – our favourite – win your height in beer!) plus 1,000 bags of delicious Cadbury Snow Bites for runners-up, we reckon there’ll be a lot of happy customers making their way into One Stop stores to claim their prizes (and hopefully picking up a few bargains when they do).
It’s the culmination of our Open The Door To More integrated campaign, developed by Liquorice for the convenience store chain, which recently passed the £1bn revenue mark for the first time.
As well as creating mobile ads, developed to push people within 1km of a One Stop to take part in the game, we’re driving people to play the Great Advent Giveaway through One Stop’s social channels, digital display ads, emails, in-store point of sale and door drops – not to mention on the new One Stop website, which we launched and built this year (it’s been a busy 12 months).
We also worked with the team at One Stop to create a ‘fly-through’ film of the game, shared with One Stop team members, store owners and franchisees to get them fired up and ready for Christmas at a series of roadshows in the Autumn.
And, of course, we’ll be encouraging people to share news of their Great Advent Giveaway wins on their social channels – so expect to see it on a timeline near you soon…
Frazer Howard, Creative Director at Liquorice, said:
“As soon as we developed our Open The Door To More campaign for One Stop – right back in the Summer! – we knew those advent calendar doors would give us a great mechanic for an online game. It’s a great way of thanking existing customers for shopping with One Stop over the last 12 months – but also raising awareness of the brand for people who might never have gone into one of their stores. We can’t wait to see how the online game takes off!”
For more information on this and other results driven shopper marketing campaigns created by the Liquorice Retail Marketing Agency team, please contact Retail Director Simon England.