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Webinar

Targeted TV to New Parents at Home – Get more from your marketing spend

Learn how to achieve 100% ad delivery to parents who need your brand

TV advertising and its impact on brand growth is unparalleled and undisputed.

In this webinar you will learn how you can reach expectant parents, new parents, parents of toddlers and parents of pre-school, primary and secondary school age at home, with zero wastage and a low cost of entry from just £3,000.

This webinar is for you if you are:

  • A Brand Manager or Owner of baby brands
  • A Brand Manager or Owner looking to reach new parents to grow their brand
  • A Brand Manager or Owner who understands the power of TV advertising but think its out of reach

Tuesday 14th April 2020 | 11.a.m

If you managed to attend the webinar on Targeted TV to New Parents at Home, thank you again. Whether you made it or not you can view and download the full recording using the button below.

Join our CEO, Darren Low to find out how to shift your activity, and capture attention at home.

Our webinar will cover:

  • Why TV Advertising is still the safest and most effective way to grow your brand
  • How we target niche shopper segments using over 2000 data variables
  • How TV ads can be created cost effectively, and used to fuel other media
  • How addressable TV with zero wastage helped a children’s OTC brand grow awareness by 15% and gain category leadership
  • How addressable TV can be supported by social, partnership and online activity for maximum effect
  • How smaller brands can share costs with our Mum recommends TV Ads
  • How our 6-step process enables takes you from brief to air to measurement

Darren Low

CEO

Darren has worked in the marketing industry for 23 years, and with Parent & Baby brands since 2000 including Cow & Gate, Ashton & Parsons, Calpol, Emma's Diary and Aptamil. His agency Liquorice helps clients with an end to end solution from media strategy and creative through production to measurement as well as guidance on supporting media to drive increased impact of TV spend.