Nettex Equine Packaging

Nettex Equine asked Liquorice to help organise their 100+ lines of very disparate products into a unified brand style with great on shelf presence. The packaging redevelopment allowed us to organise the message hierarchy on pack, and use iconography to guide the consumer through the 14 range segments. whilst ensuring that whether a retailer stocked 4 or 40 lines, there would be strong on-shelf presence.