Triton Brand Positioning
Working with the Triton in-house marketing team, Liquorice have developed a new brand positioning for the UK-based shower manufacturer. Moving away from the ‘heart of every bathroom’ line, the new position builds on Triton’s quality reputation. With the business being British, in ownership, design and manufacturing and facing up to US giant Kohler Mira, we have highlighted the Britishness in it’s USP and aligned this with the British fascination with the weather. The dual message of The Great British Shower (company) allows us to blend those familiar weather symbol graphics with the typical shower control temperature markers to create something truly unique and British. This great heritage brand allows us to tell it’s service story through a series of brand messages that can be linked, whether consumer or trade facing, to support the ‘Great’ claim, whether it be by service, quality or availability. The Great British Shower Company demonstrates true value to installer and consumer alike. The scope of the project allowed not only to create the new position and brand assets, but to build templates for literature and new packaging to be rolled out through the retail network.