2-Fore!-1 Golf Advertising

“I’m always thinking about my next round”. This was the insight we had from speaking to serious club golfers. The brief from Today’s Golfer to increase the understanding and awareness of the 2-Fore!-1 product was simple, However the product offering had become confused, from a simple 2 ply for the price of 1, to a more complex set of offers including a last minute discount offering and a mobile deal. The Liquorice creative team tapped into some golfer insights, always on their mind and that when given half a chance and a club shaped object a golfer can’t resist a putt or takeaway. This led to the “Because you can never play too much golf” campaign. Executed to stand out in media packed full of editorial and advertising featuring fairways and greens, our ad campaign starred real-life golfers shot in situations that bring a smile to the lips. The idea, crafted simply, had standout on and offline and shows how the best creative is the one simply told.