• Health
  • Mum & Baby

Midland Fertility Rebrand

One of the UK’s leading Fertility Centres, Midland Fertility, following a 4-way pitch, appointed Liquorice to develop their new brand. The rebrand from MFS (Midland Fertility Services) to Midland Fertility coincided with a move to a new super clinic and afforded the business the opportunity to modernise both in facility and brand image. The branding suggests family, but without the constraints of the traditional family unit, within a graphic device representing the M of Midland. The new clinic was launched with a local media campaign including radio and outdoor, with Liquorice continuing to work with the team on the development of new sub-brands and communications campaigns.

Since this case study was produced, Midland Fertility were purchased by IVI Fertility and the Midland Fertility brand was replaced by IVI.

Have a project in mind or a problem to solve?
Curious about how we can work together, get in touch.

Specialisms used in this project

Related projects

Project placeholder
Ashton and Parsons Integrated Marketing Campaign
View project
Project placeholder
How to launch a new healthcare product into a declining category
View project
Project placeholder
Cryotag Integrated Campaign
View project
View all work

In the midst of difficulty lies opportunity

For help marketing your business through these unprecedented times, or for a discussion about the challenges you are facing, book a no obligation consultation call with our CEO and Head Of Strategy and find out how by working together, we can continue to thrive.