NIR4 Farm Branding
AB Agri subsidiary Aunir appointed Liquorice to develop the branding for a new innovation in Near Infrared Reflectance. The portable hardware empowers farmers with the ability to test their forage and make changes to their ration to improve efficiency and herd performance. The development of the brand identity has included a strong modern style, with a graphic device developed to be used apart from the brand name to enable subtle branding and ownership of imagery. Liquorice have worked closely with the marketing team to help tell the story through tradeshows, sales support literature and trade press advertising.