• Sport & Leisure

The Task:

Our brief from Today’s Golfer was to increase understanding and awareness of the 2-Fore!-1 product.

However, the product offering had become confused, from a simple 2 for the price of 1, to a more complex set of offers including a last-minute discount offering and a mobile deal.

Our Solution:

After conducting focus groups with the title’s target audience, who classed themselves as ‘serious golfers’, a clear insight began to emerge around their passion for the game: “I’m always thinking about my next round”.

This thought gave us a clear direction to focus on. Our audience had playing golf permanently on their minds and that when given half a chance and a club shaped object in their hand, the true golfer can’t resist a chip or putt.

This lead to our campaign: “Because you can never play too much golf”.

Executed to stand out in media packed full of editorial and advertising featuring fairways and greens, our ad campaign starred real-life golfers shot in situations that brought humour and personality to the product, as well as explaining the offer in a far simpler format.

Results and Reactions:

Due to its stark contrast to traditional golf advertising, the campaign gained significant standout both on and offline, increasing overall take up on the 2-Fore!-1 product offering.


Have a project in mind or a problem to solve?
Curious about how we can work together, get in touch.

Specialisms used in this project

Related projects

Project placeholder
Cyclist Magazine Advertising
View project
Project placeholder
Western Storm Website
View project
Project placeholder
Somerset County Cricket Club Website
View project
View all work

In the midst of difficulty lies opportunity

For help marketing your business through these unprecedented times, or for a discussion about the challenges you are facing, book a no obligation consultation call with our CEO and Head Of Strategy and find out how by working together, we can continue to thrive.