Countrywide Spring Promotion

Liquorice were appointed by Countrywide Farmers to breathe new life into their creative, helping them move beyond their traditional market as they develop more mainstream stores on retail parks. The fresh new creative and production formats were developed by the creative team with a focus on attracting new consumers to the CWF brand, supported by retail offers to help convert them to customers, whilst retaining the existing, loyal base. Using efficient design and print formats, creative was developed in order to be utilised in multiple scenarios without significant design/artwork reworking to allow for a cost effective solution across multiple channels.