The Medical - Pure Gym Launch

The Task:

The Medical is a private healthcare provider offering GP services across the South West. They operate a growing chain of private healthcare centres and have recently formed a partnership with health club operator PureGym. The partnership will see The Medical establish clinics inside up to 80 PureGym sites in 2017/18, with the first in PureGym’s Walnut Street facility in Leicester. We were appointed to manage the marketing of these launches and to build a robust plan to allow new sites to be rolled out quickly and efficiently.

Our Solution:

The goal of this campaign is to communicate primarily with PureGym’s regular gym goers and raise awareness of the new services on offer to non-gym members in and around the local area, building consideration of treatment types and ultimately encouraging members and non-members alike to book treatments to support their training, fitness and lifestyle goals.

We created a targeted media activity plan to raise awareness and convert PureGym members using a combination of digital and print channels. This included leaflets, banners and digital screens in the facility and a series of locally targeted social and PPC ads.

The Launch took place on 2nd October 2017 in the Leicester PureGym, which was a great success. They offered an incentive of a free Chiropractic and Physiotherapy assessment worth £20, plus discounted treatments for Physiotherapy, Chiropractic, Sports Injury Therapy and Massage.

Results and Reactions:

The launch in Leicester proved so successful that The Medical plans to launch in two more PureGym facilities in Oxford and Bristol.

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