Bath Fertility - Clinic Launch
Bath Fertility, one of the most successful fertility clinics in the UK, expanded their footprint with a new centre in Aztec West, Bristol. Bath Fertility engaged Liquorice's Health Marketing Agency team to launch the new clinic and drive awareness in Bristol and surrounding areas.
Working closely with the team at Bath Fertility, Liquorice delivered a marketing and media strategy to launch the business into Bristol. This has included creating everything from Facebook and Instagram teaser content to an out-of-home campaign going live on bus backs and 48 sheet sites around Bristol. The campaign beyond launch included digital display, YouTube ads and updates to the existing website to ensure a seamless digital customer journey.
Until you have a company like Liquorice deliver a strategy for you, you won’t even know what you’re missing.Natalie Emmett, Commercial Director of Bath Fertility
Results & Reactions
Liquorice’s work led to a 20% increase in brand awareness. By delivering a successful strategy for raising brand awareness, we effectively consolidated the work of previous different subcontractors into a single agency solution, shaping and communicating the brand persona as well as targeting key demographics.