- Health
- Mum & Baby
Bath Fertility - Clinic Launch
Bath Fertility, one of the most successful fertility clinics in the UK, expanded their footprint with a new centre in Aztec West, Bristol. Bath Fertility engaged Liquorice's Health Marketing Agency team to launch the new clinic and drive awareness in Bristol and surrounding areas.
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![BATH FERTILITY HELLO BRISTOL](https://liquorice.marketing/wp-content/uploads/BF-Website-Image2-min.jpg)
Working closely with the team at Bath Fertility, Liquorice delivered a marketing and media strategy to launch the business into Bristol. This has included creating everything from Facebook and Instagram teaser content to an out-of-home campaign going live on bus backs and 48 sheet sites around Bristol. The campaign beyond launch included digital display, YouTube ads and updates to the existing website to ensure a seamless digital customer journey.
Until you have a company like Liquorice deliver a strategy for you, you won’t even know what you’re missing.
Natalie Emmett, Commercial Director of Bath Fertility
Results & Reactions
Liquorice’s work led to a 20% increase in brand awareness. By delivering a successful strategy for raising brand awareness, we effectively consolidated the work of previous different subcontractors into a single agency solution, shaping and communicating the brand persona as well as targeting key demographics.